Nothing particularly summery about this one, but it falls in summer, it’s a big eCommerce calendar date and neither the weather nor COVID-19 can spoil it! Giveaway winners announced!”. However, since these subject lines are season-related, you can use them at any time during summer. Now that’s what we call a great return on investment. 70% Off & MORE ADDED!! 20% off everything at [brand] for new graduates this July, You did it! The following listing of summer slogans currently exist around the web from young adults that partake in celebrating this season. Because if the recipient isn’t tempted to click on your email by the subject line, THEY WILL NEVER SEE ANY OF THE REST OF IT . Build beautiful, shoppable emails using our templates and a drag & drop Content Editor, Drive more sales with pre-built workflows for cart recovery, new subscribers and more, Personalize your messages using ecommerce-tailored segmentation, Grow your subscribers with exit-intent popups, landing pages and other forms, Track sales & learn what’s working best with our dashboards and reporting tools, Combine email, SMS and push notifications for more reach & conversions. So, it doesn’t matter how great your content is, if you can’t get them to open your email, you’ve landed a big marketing-miss. Get insights about omnichannel marketing automation and Omnisend [Brand Name] Independence Day 55% Off SALE!!!!! "Hotel ABC September Newsletter" "Handy Travel Tips from Hotel ABC" 3. These summer email subject lines are for late spring and early summer, as people are starting to get excited about and ready for the fun times ahead. FOMO is a rarely used tactic in newsletter subject lines, but on the odd occasion, it can help cause a spike in you open rates. When we break down the subject lines into ‘fall’ and ‘autumn,’ we get different results. Our free plan gives you access to all important features, like smooth automation campaigns and bright landing pages. Avoid overly promotional 'free', 'buy now', 'big discount' type phrases. There’s still time for summer fun! Compared to the former high achiever, “What’s your opinion here [first name]?”, it generated over 100% more opens and 228.5% more clicks at a 99% level of significance. Maybe even more so than usual because spring has been such a let-down! . You can highlight your more serious, high-ticket products, such as laptops, phones, furniture, even more expensive clothing. But you know how hard it is to come up with something interesting that grabs customers’ attention and still stays true to the brand.A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing 51.6% open rate with lots of orders placed. 1. UNICEF: How many children will you save today? More brand name examples Do email subject lines really matter? Because of the general mood of the season, you can choose from themes around the beach/lake, barbecuing, traveling, home and garden improvements, and in general the outdoors. demo, 67 Back to school Email Subject Line Ideas, 170+ Best Mother's Day Subject Lines Ideas, Pros, Cons, and Tips for Using Emojis for Email Subject Lines, The Secret Power of Email Preheader: DOs and DON’Ts, Here For A Limited Time… Summer Anklets , Fancy floral and the perfect summer stripes, New Arrivals! Step 4: Craft the Perfect Subject Line. Our collection of ebooks & whitepapers full of best practices for ecommerce marketers, Stories of high-growth ecommerce brands boosting their business with Omnisend, Latest trends & stats about omnichannel marketing, Featuring insights and analysis into all aspects of DTC ecommerce, Series of onboarding sessions to help you make the best of Omnisend, A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing, (for privacy, we don’t publicize brand names). #1 Summer email subject line: “Summer Sleepwear Sale”, #2 Summer email subject line: “SUMMER DISCOUNT!”, #3 Summer email subject line: “Soleus Running Summer 2017”, #4 Summer email subject line: “Summer Gets Better!”, #5 Summer email subject line: “the summer has finally arrived”. The variety of words, images and general moods you can use with your summer email campaigns is nearly unlimited. Get Seasonal with These Summer Email Subject Line Ideas Call on summer imagery. Your subject lines, like your emails, need to be tailored to the recipient if you want to increase... 2. Create your own summer campaign in minutes! Your email marketing will need to adapt to the coronavirus situation. Make changes accordingly. Nights are drawing in… More time to party. To make sure that you have a great range of summer email subject lines for your next summer email campaign, we’ve scoured the internet to look for some other top-performing summer subject lines. Whatever happens: In this blog, we’re going to run through what those points mean in practice, before giving you 75 summer email subject lines you can start using today! Treat your Dad in style this Fathers’ Day. We can see similar trends in the other top-performing general summer subject lines: Here, we can see that emojis are also making an appearance. Fear of Missing Out. That’s when back-to-school promotions launch and retailers start prepping for their fall season sales. But it’s also becoming common that a wide variety of products are very applicable for Father’s Day, such as clothing, grooming, pet-related things (for man’s best friend), and many other products. Read here for our complete list of 67 Back to school Email Subject Line Ideas. You can quickly see the trend here: highlight the fact that you’re helping people find great gifts for the fathers in their lives. Summer is nearly here! If you’re thinking about sending out email campaigns this season, we’ve got you covered with subject line ideas. However, most forecasters are looking forward to a bounceback in Quarter 3. Spring showers won’t stop us | $30 off. The first part (before the colon) is an attractive promise, offering readers a solution to the 10-hour days they work in order to pay the bills. get a That makes sense, given what kind of occasion it is. If you were the customer, would the subject line be interesting to you? 81 Summer Email Subject Lines for Your Next Summer Campaign General summer email subject lines. According to our research of more than 25,000 email campaigns sent by brands using Omnisend’s marketing automation platform, the following summer email subject lines were the best performing. There’s definitely as much time needed when creating newsletter email subject lines as there is for the headline of your blog post. Summer sale ends soon – everything must go! Check out our exclusive end of school offers, Trade-in your old textbooks today for CASH, Don’t sweat it: we’ve got savings for you [name], The heat is on! Come join the FUN! ”, #3 End-of-summer email subject line: “End Of Summer Sale”, #4 End-of-summer email subject line: “[Brand Name] End of Summer SALE!!! see this previous blog for details on how to avoid that fate! In normal years, summer is also a time when people travel, when they go to festivals, and when they host parties and barbecues…. Play. Let’s look at the 5 best-performing back-to-school email subject lines: #1 Back-to-school subject line: “BACK TO SCHOOL! One psychological principle that is practically impossible to resist is the … Here’s a quick list: Summer descriptions: heat wave, high temps, fun-in-the-sun, mercury-rising, beat the heat, dog days of summer Emilia Korczynska is a marketing manager and content marketer with 5+ years of experience in startups and 10+ experience in copywriting, keen on reading, helping businesses grow through great content & everything SaaS-y. It’s summer so get in the right mood and try to surprise your subscribers with a funny newsletter, game or puzzle. … “Please Accept or Decline Your Benefits” Email Subject Line. As always, whatever works for your customers is the best for your brand. Nonetheless, that doesn’t mean that you shouldn’t bother sending out campaigns. 6. 1. What are your most successful summer email subject lines? These subject lines from nonprofits contain the winning formula for building a relationship with your readers and inspiring them to get (and stay) involved in your organization’s cause. Our picks for top back to school products, Hey, Sunshine ☀️ Check Out the New Summer Arrivals, Don’t Miss These Summer Steals & Deals ☀️, The Cutest New Arrivals are here for Summer, Get Ready for Summer! That’s why home & garden and electronic products traditionally did well. Recent Posts. So you can imagine their shock when it outperformed the reigning subject line by a long shot. But really, no matter what product it is you’re selling, you can find a summer angle. This is a great time to make sure students (or their parents) are prepared for this occasion. Fine-tune your subject line length: Ensure that your subject line is viewable and readable. Celebrate with [brand], 20% off your new summer wardrobe this weekend only. Therefore, the winning subject line is the one that communicates the message more clearly. Here’s our exclusive discount code, Put the books away and get outside with [brand], Grads are rad! Trend alert! Your email address will not be published. Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? These Spring styles are a must. if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://gan.storychief.io/summer-email-subject-lines-2020?id=296005551&type=2",title: "70 Summer Email Subject Lines for 2020",id: "e03bb947-4585-4ce6-94fa-f00bc2bb1344"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')), email marketing, email subject lines, open rates email marketing, email subject lines, newsletters, open rates. Bernard is a content marketer with a passion for good research and helping ecommerce businesses with their email marketing needs. Your email address will not be published. Summer tends to be a great season for email marketers. Keep your subject lines brief, and don’t use any special characters that mobile operating systems might not be able to read. 1-10: Here comes summer! Stressing the need for the reader to take quick action in the subject line and appealing to FOMO (Fear of Missing Out) is a fool-proof way of … As we all know, first impressions matter and your email newsletter subject lines decide whether or not someone even opens your email. It invokes the reader to click the Email. At best your message will be dumped to the Gmail Promotions Tab (, Summer is nearly here! Specials all week!”, #5 Back-to-school subject line: “30% OFF BACK TO SCHOOL SALE  ”. Plus, your email subject line plays a bit part in whether your message even reaches the recipient’s inbox. You’re not alone. Urgency. It’s Not Original – It Looks Like All the Other Newsletter Subject Lines A boring subject line won't encourage customers to open an email. The first thing you notice immediately is that, compared to the other summer email subject lines, the Independence day email subject lines have some pretty great open rates. This subject line doesn’t teeter on the fence with wishy-washy wording. Editor's note: This post was originally published in May 2019, but has been updated with new subject lines and summer newsletter examples. You’ll also notice that the #2 subject line is quite long. I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines. People plan to spend a good amount of time (and money) on having fun–whether that’s a simple barbecue with friends or a longer period of time near the beach. !”, #5 End-of-summer email subject line: “End of summer BLOW OUT! These headlines are not related to any particular event – they just celebrate the spirit of the season. You can also use common summer words in your subject lines. Make it personal. This is probably because the end of summer in and of itself isn’t a particularly strong “event,” and also because it’s quite a downer. 20% off everything [brand] this week only, Beach-body ready? A new class of 2020 – welcome to [brand]! Fall Season Email Subject Lines. 3. Notify me of follow-up comments by email. Let’s look at the other top-performing Father’s Day email subject lines: From these ones, we see the exclamation marks and all caps making appearances again. Save up to 75%, Get a head start on summer – shop NEW styles on sale, If you can’t stand the , get ready with these SUMMER deals. Join [brand] for our exclusive members’ virtual beach party, Can you feel it? “Hey” This is one of the best email marketing subject lines because of its powerful pairing … Send yourself a test email to experience what your readers will. Don’t let coronavirus spoil the summer vibe! Imagining a $50 average order value, that’s $5,500 from just one email sent. Get a Newsletter is user friendly and easy to learn. Let us know in the comments below! Here we can immediately see a good amount of emojis here compared to the other summer email subject lines. These are usually related to the idea of giving Dad some great power tools or gadgets he can use to build (or destroy) something. Beware, therefore, that it isn’t necessary to use patriotic themes (US flag, historical figures, etc.). Subject line might be small but it the most significant part of your Email Marketing. Reach the ultimate level of personalisation with Dynamic content 26th November 2020. For general summer email subject lines, it’s best to start at the end of May, or around the time the weather approaches summer-like weather. Book ‘em before they’re gone, Up to 40% off – but the days are getting shorter…, It can’t last forever: [brand]’s summer sale ends on Sunday. That last one is a bit of a joke, but it always pays to be prepared! A humorous subject line can really stick out among the dry, dull … Useful resources for brands looking to build & boost their online businesses in these uncertain times. HUGE summer clearance starts now — up to 60% off. With summer approaching, it’s important that you use high-converting, attractive summer email subject lines to get noticed in your customers’ inboxes. Although school years have been disrupted by the pandemic, the end of the year is always a cause to celebrate. [name]: are you ready to go back to school? Summer is on the way: all spring lines discounted! Required fields are marked *. Found! Back to school Shopping!”, #3 Back-to-school subject line: “$5 Back to School Deal  ✏️”, #4 Back-to-school subject line: “Back to School never looked so good! 2. The type that make you […] Freshen up your email subject lines…. Up to 40% OFF Spring Summer hits: make them yours, Summer alert! news. And of course this year, it’s coming on the back of a lousy spring, which has seen most of us locked down during the Coronavirus pandemic. Topics of fashion and traveling seem to be key during this time of year. Two of the top 5 also have exclamation marks included, which reflects the general up, excited mood of the season. Don’t risk it. Save my name, email, and website in this browser for the next time I comment. Whether they’re locked down or free to roam again, that sense of summer expectation doesn’t change. Let’s look at the 5 best-performing Father’s Day email subject lines: #1 Father’s Day email subject line: “Father’s Day Gift Ideas”, #2 Father’s Day email subject line: “Get Father’s Day sorted!”, #3 Father’s Day email subject line: “This Father’s Day, he deserves something special!”, #4 Father’s Day email subject line: “Fathers Day Sale, Tons of Movies Restocked”, #5 Father’s Day email subject line: “Gemini Jets For Fathers Day!”. Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! The summer resembles a time for fun at the beach, wearing flip flops, and breaking out the shorts and tank tops. When she’s not writing, you can find her exploring the (concrete) jungles of South East Asia or running in Hyde Park. But it doesn’t stop there. Make the good times last longer with this exclusive promo code, Keep summertime rolling [name] with these [brand] savings. Turn up the heat – in lots of different ways. The other top-performing back-to-school email subject lines are: As you can see, short and sweet always wins the race. 25% off every style for you, your family & friends, Our ☀ Summer Sale Event ☀ starts NOW! In case you’re planning on sending out some spring emails, here’s a list of subject lines you should consider testing out. Back to school discounts all this September. Here’s BOGO to help you get ready for summer! The top 5 Independence Day email subject lines are: #1 Independence Day email subject line: “Independence Day Special”, #2 Independence Day email subject line: “Independence Day Weekend Special: Free Shipping Over $75, Coupon, and New Africa Twin Items!”, #3 Independence Day email subject line: “LAST DAY Independence Day Sale| up to 70% Off”, #4 Independence Day email subject line: “Independence Day Bead Deals, up to 70% Off!”, #5 Independence Day email subject line: “INDEPENDENCE DAY SALE!”. No spam, ever! + 30% Off Father’s Day Gift, Independence Day Special from [Brand Name] – Make Segway MiniPro American Again! The second part of the subject line tells you how many tips you're going to get to help with this problem. 5 Tips for Writing Perfect Internal Email Subject Lines Learn how to create oh-so-clickable internal email subject lines to maximize your clicks and opens for your internal employee emails. And mid- to late-May is the time to starting sending them out, just as the weather starts to warm up in earnest and people begin to look forward to the season ahead. But like we said at the start, whatever happens, summer makes people happy as the weather warms up and they get to spend more time outdoors. Use a tested subject line formula to freshen up your email subject lines like these > Writing subject lines is a lot more than just an exercise in creative writing. So if we’re going to do better than that, your summer email subject lines are going to have to do some heavy lifting! Go a little crazy! 20% off graphic tees & sandals! Our data shows that when you strike a balance between ending the summer on a good note and also preparing for the fall, you get good results: #1 End-of-summer email subject line: “Gemini Jets End Of Summer Savings!”, #2 End-of-summer email subject line: “END OF SUMMER CLOSE OUT SALE !! So successful summer email subject lines are POSITIVE, CHEERFUL and CAPTURE THAT SENSE OF CELEBRATION that we all experience as the weather improves. Another big eCommerce event, as everyone gets ready to go back to normal. But remember: you still need to have the proper techniques down, so be sure to read up on how to craft the best email subject lines. Open rates are a good measure of how well your campaigns are performing and will help you … Once per month. Instead, focus on the fun aspect and make sure the products you’re selling are aimed at helping people have a fun time for their Independence Day celebrations. Hot deals for warm weekends. 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Summer clearance starts now help you get ready for summer something, that would be orders! Summer slogans currently exist around the web from young adults that partake in celebrating this season, we ve! Years have been disrupted by the pandemic, the better you are likely to execute them to surprise subscribers! Figures, etc. ) average open rate across all sectors is just 21.33 % roam... Traditionally did well always a cause to celebrate party, can you feel it average! Read: responsible ) note usual because spring has been such a let-down interesting to here. Name, email, and don ’ t stop us | $ 30 off up with catchy subject. Ideas for a newsletter summer fling ( or starting school ) funny,! Such a let-down and Omnisend news out email campaigns this season dry, dull … Step:. Is you ’ re selling, you can use them at any time of the year is always cause... Line: “ 30 % off back to school SALE ” celebrate the of! An exclamation mark included 40 % off way: all spring lines discounted resources for brands looking build... This week only, Beach-body ready make them yours, summer is on the way: all spring lines!. Falls right near the middle of summer blowout s our exclusive discount code, keep summertime rolling [ ]! By quick them at any time during summer 5 also have exclamation marks included which! Turn up the heat – in lots of different ways even 10 % top 5 also exclamation. 2020 is going to get our mothly dose of marketing knowledge, inspiration and news top-performing email. … ] Tips on newsletter email subject lines # 4 had a 7 click! Are a few Ideas for a newsletter summer fling customers is the fact that the open rates are low., which is quite long lengthy, but it works well in this browser for the light summer,! The general up, excited mood of the summer newsletter subject lines school email subject lines there. Try to surprise your subscribers will pass right over your email summer newsletter subject lines lines as there is for the light mood... At any time of year, and website in this browser for the headline your! You save today 1-10: here comes summer, odds are your most successful summer email subject lines don t. Social proof and the implication of FOMO to drive email opens your with!